Friday, 27 January 2017

Artist profile

Rozay, also known as Mariyam Khan, is a Grime artist who pushed through her past struggles with gangs mainly due to the area which she lived in and the circumstances her family were in at the time. She started rapping mainly to inspire those just like her in difficult situations and to help them get through what they are facing as sometimes we can’t control the events that occur.

Mariyam’s mother used to really enjoy music when she was younger and was an R&B artist herself. This allowed Mariyam to see what her mother did and gave her the ability to use the tools needed to make music from a young age (from 8 years old Mariyam has been creating instrumentals for her own music and other’s).

Originally, Rozay was noticed on several social media applications like Snapchat, Instagram, and Twitter. These social media apps have allowed Mariyam to build a fan base which led her on to make music videos and post them on YouTube. Enormous YouTube music channels such as SBTV and Link Up TV began recognising her and featuring her on their channels. She managed to gain over a million viewers within three days of the videos being released with an approximate 10:1 like to dislike ratio.


As younger music listeners are very active on social media platforms like Snapchat and Instagram, these were the perfect applications to use to boost her fan base as most 16-25 year olds would have both of them meaning she give the ease of access to her audience without them having to download new applications, they can simply just open their normal apps and see what she has posted. Furthermore, Rozay can contact her fans to ask for advice and generally help them if they are struggling with anything as this is her main cause.

You can see her choice of fashion below. Mariyam tends to wear dark colours to suit the genre but most importantly because she prefers to wear darker clothing. Dark colours suit the Grime genre as the stereotypical view of a 'hood rat' is someone seen in dark colours and looking intimidating however I don't believe that you have to be a 'hood rat' to make Grime, you just need the flow and punch lines. 



main cause.

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