Research rationale

My target audience for this magazine are for those who are interested in grime from the age 16 onwards to 25. I chose the age group starting at 16 because I believe that Grime can be very explicit due to the profanity used and sexual innuendos. I purposely didn’t make the age group starting from 18 as I believe those who are aged 16 are mature and have been exposed to that kind of material especially in this day and age where movies which are 12A have profanity showing that it is more accepted. Also, through my own experiences, I have seen that students tend to listen to a lot of up-tempo, rave type music going to school, while doing work, while revising, going home, etc. And have had a lot of peers who have decided to pursue a career within the grime industry however have had no female friends entering the grime industry. This magazine is aimed at a female audience but doesn’t have any restriction as if men are interested, they are more than welcome to read the magazine but it is aimed mainly for women due to the fact that as I said in my brief, not very many women are given the limelight for their music even when it is of high quality.

For example, Lady Leshurr had some publicity for her music however this was very short-lived but if you look at male artists, their music seems to have a very long life-span like Ard Adz. He didn’t post for quite some time but people were still much hyped and in my opinion, Lady Leshurr did a greater job than him which isn’t just my opinion but my peer’s opinions too.

Lady Leshurr

Ard Adz

In order to generate graphs for my research, I will create a survey on Microsoft Office Word and ask a minimum of ten people to complete the survey to ensure the reliability of my research. For my audience research I will gather a focus group and conduct an interview with them which will consist of two or more students within my sixth form. This is beneficial because it will give me opinions of my target audience allowing for the production of my magazine to be at the best of my ability and to hopefully meet everybody’s expectation.